Jonathon Haralson Featured on The Wealthy Cowboy Podcast

Empire Ag founder and managing partner Jonathon Haralson was recently featured on The Wealthy Cowboy Podcast, a show known for sharing real, unfiltered stories from ranchers and entrepreneurs building wealth in the agriculture industry.

In this episode, Jonathon shares how his journey in agriculture started with uncertainty—but not hesitation. After joining Farm Bureau and running a small ranching operation on the side, his passion for the industry quickly turned into a full-time career. When his side operation began to rival his day job, he made the leap, betting fully on himself and his vision for a sustainable, profitable business rooted in agriculture.

Through trial, error, and surrounding himself with the right people, Jonathon saw a growing need to help producers bridge the gap between production and profitability. That realization led to the creation of Empire Ag, a multifaceted company focused on helping producers take control of their operations through consulting, capital allocation, and long-term financial strategy.

Jonathon’s story resonates with anyone building a business in agriculture—balancing risk, grit, and growth while redefining what financial success looks like in rural America.

If you’re in the agriculture industry or simply passionate about business ownership and financial freedom, this episode is worth a listen.